paid media creatives
PROJECT TYPE
paid media
YEAR
2026
MY ROLE
Product Design
CLIENT
MO (SONAE)
Retargeting creatives
Designed to re-engage users and reinforce product desirability
Three retargeting variations designed to reintroduce the collection through relevance, styling, and product value.
Product-focused
Reinforces key products and supports return consideration
Format: Feed (3:4)
Lifestyle (aspirational)
Builds emotional connection through styling
Format: Feed (3:4)
Detail-focused
Highlights textures and perceived product value
Format: Story (9:16)
Acquisition creatives
A set of creatives exploring different entry points into the same offer
Bold visual (high attention)
Reduces friction by making the offer instantly scannable
Format: Feed (3:4)
Clean product (clarity-driven)
Stops scroll and communicates the offer within seconds
Format: Feed (3:4)
Lifestyle (desirability-driven)
Builds desire by placing the product in a relatable context
Format: Feed (3:4)
Urgency (conversion push)
Creates time pressure to trigger immediate action
Format: Feed (3:4)
Motion-led creative (video)
Designed to increase engagement and communicate the offer within the first seconds
Format: Youtube (16:9)
Awareness creatives
Designed to build brand perception through strong visual identity and aspirational storytelling
Editorial look
Captures the visual tone of the collection through strong composition and art direction
Format: Story (9:16)
Styling expression
Explores how pieces are worn to create aspiration and personal connection
Format: Feed (3:4)
Visual identity
Builds a cohesive brand world through color, texture, and mood
Format: Feed (3:4)
FINAL INSIGHTS
Design decisions
and impact
Insights gathered from designing a full-funnel paid media system
Design for intent
Creative directions address both discovery and conversion behaviors across the funnel
Clarity over complexity
Minimal messaging improves performance in high-scroll environments
Design for placement
Adapting layouts ensures consistency and performance across formats
